FACT

Sony’s catalogue (games and movies) is extremely wide but not enough enhanced in store, because of its complexity (above all for home Entertainment).

CHALLENGE

Identify a cheap POP communications solution that allows to change the communication, by adapting to the different titles, locally planned with store managers.

SOLUTION

Cubes die cut design, overlapping and folding to combine the interchangeability of communication, adaptation to space and easy to transport. A low-cost solution to manage in-store promotional initiatives.

OUTCOME

Strong growth of the company's ability to enter the promotional plans of the customers.