WORKS
POP & SALES TOOLS
FACT
Although Nicorette is market leader, it generates low turnover for the pharmacy and it encounters trouble to gain visibility in-store.
CHALLENGE
POP campaign that allows to gain visibility on and off shelf.
SOLUTION
3ways proposes a new approach to the market by developing durable materials yet "useful" to the pharmacy, by linking the product concept (it’s time to stop) to various functional elements of the store (expo counter with clock, window stickers with opening times, change-giver).
OUTCOME
After years of decline, the brand returned to slight growth.
“It’s time to stop” campaign
FACT
Although Nicorette is market leader, it generates low turnover for the pharmacy and it encounters trouble to gain visibility in-store.
CHALLENGE
POP campaign that allows to gain visibility on and off shelf.
SOLUTION
3ways proposes a new approach to the market by developing durable materials yet "useful" to the pharmacy, by linking the product concept (it’s time to stop) to various functional elements of the store (expo counter with clock, window stickers with opening times, change-giver).
OUTCOME
After years of decline, the brand returned to slight growth.
