WORKS
POP & SALES TOOLS
FACT
Be-Chef is a project created by Be-Total, which involved well-known chef Marco Bianchi, to spread in children's mind the importance of proper nutrition for growth.
CHALLENGE
Support the initiative with activities and communication tools, in order o involve parents and raise awareness on the audience.
SOLUTION
Design and implementation of a recipe book for mothers and children, distributed in paediatric clinics; promotional activities involving parents and children in the chef's cooking classes.
Be-Chef project: consumers communication
FACT
Be-Chef is a project created by Be-Total, which involved well-known chef Marco Bianchi, to spread in children's mind the importance of proper nutrition for growth.
CHALLENGE
Support the initiative with activities and communication tools, in order o involve parents and raise awareness on the audience.
SOLUTION
Design and implementation of a recipe book for mothers and children, distributed in paediatric clinics; promotional activities involving parents and children in the chef's cooking classes.
