WORKS
POP & SALES TOOLS
FACT
Researches showed that Gtech in-store communication did not impact on instant lotteries impulse purchase although the latter represented more than 60% of total sell-out.
CHALLENGE
Creates permanent communication tools able to fit to any kind of space & store, hanging or self standing, while ensuring consumer engagement.
SOLUTION
Ideation of CO.MO.D.I. (COnnecting MOdular Durable, Interchangeable), a display system that can be configured directly in-store. This innovative system allows store managers, sales reps and merchandisers to adapt the communication to the available space.
OUTCOME
Double digit growth of tested stores. Roll-out of the new system in 20.000 outlets.
FACT
Researches showed that Gtech in-store communication did not impact on instant lotteries impulse purchase although the latter represented more than 60% of total sell-out.
CHALLENGE
Creates permanent communication tools able to fit to any kind of space & store, hanging or self standing, while ensuring consumer engagement.
SOLUTION
Ideation of CO.MO.D.I. (COnnecting MOdular Durable, Interchangeable), a display system that can be configured directly in-store. This innovative system allows store managers, sales reps and merchandisers to adapt the communication to the available space.
OUTCOME
Double digit growth of tested stores.
Roll-out of the new system in 20.000 outlets.
