WORKS
POP & SALES TOOLS
FACT
The launch of Singula Dermon, an innovative anti-aging line based on molecular cosmetics, goes slowly in distribution and in sell-out volumes.
CHALLENGE
Revive interest of pharmacists for the brand to speed up deployment and support product test.
SOLUTION
Design and management of an incentive plan for beauty consultants involved in: active participation in training activities, distribution of discount coupons for product test, sell-in revenue generated. The program is presented with an ad hoc material that reactivates the interest and propensity of the sales force to the presentation of the brand line.
OUTCOME
300 new customers activated in 2 months and growth of sell-out.300 new customers activated in 2 months and growth of sell-out.
Beauty consultant cuvette
FACT
The launch of Singula Dermon, an innovative anti-aging line based on molecular cosmetics, goes slowly in distribution and in sell-out volumes.
CHALLENGE
Revive interest of pharmacists for the brand to speed up deployment and support product test.
SOLUTION
Design and management of an incentive plan for beauty consultants involved in: active participation in training activities, distribution of discount coupons for product test, sell-in revenue generated. The program is presented with an ad hoc material that reactivates the interest and propensity of the sales force to the presentation of the brand line.
OUTCOME
300 new customers activated in 2 months and growth of sell-out.
