WORKS
POP & SALES TOOLS
FACT
1 DAY ACUVUE TruEye is the top product that has given substance to the new premium brand positioning.
CHALLENGE
Synthesize the benefits of the contact lens and the high range positioning of the product
SOLUTION
3ways creates the Starter Kit for new wearers: a precious box that uses an innovative and creative way to present the benefits of the product (4 flaps that opens as flower) mix with the refinement of materials and papermaking processes (soft touch plastic coating, shiny effect on the eye and external application logo with silver stamp).
New wearers starter kit
FACT
1 DAY ACUVUE TruEye is the top product that has given substance to the new premium brand positioning.
CHALLENGE
Synthesize the benefits of the contact lens and the high range positioning of the product
SOLUTION
3ways creates the Starter Kit for new wearers: a precious box that uses an innovative and creative way to present the benefits of the product (4 flaps that opens as flower) mix with the refinement of materials and papermaking processes (soft touch plastic coating, shiny effect on the eye and external application logo with silver stamp).
