WORKS
POP & SALES TOOLS
FACT
Contact lenses 1-Day Acuvue TruEye are the only one with UV block to screen out ultraviolet rays.
CHALLENGE
Prove the benefits of this uniqueness in a simple and straightforward way, so to facilitate the innovation understanding among consumers.
SOLUTION
In order to highlight this feature effectively to the Optical, 3Ways realized a kit containing a UV lamp and a light-sensitive lens. The kit would allow the sales agent first and then the optician to show the shielding effects provided by contact lenses 1-Day ACUVUE TruEye and its benefits over competitors.
UV test cuvette
FACT
Contact lenses 1-Day Acuvue TruEye are the only one with UV block to screen out ultraviolet rays.
CHALLENGE
Prove the benefits of this uniqueness in a simple and straightforward way, so to facilitate the innovation understanding among consumers.
SOLUTION
In order to highlight this feature effectively to the Optical, 3Ways realized a kit containing a UV lamp and a light-sensitive lens. The kit would allow the sales agent first and then the optician to show the shielding effects provided by contact lenses 1-Day ACUVUE TruEye and its benefits over competitors.
