WORKS
POP & SALES TOOLS
FACT
J&J VC switch its budget from ATL to BTL in order to strengthen the partnership with Eye Care Professionals.
CHALLENGE
Create in-store communication materials functional to the store development and able to convey the new ACUVUE brand’s image.
SOLUTION
Ideation and production of premium POP made of plexy, aluminium and back-lighting. The new materials had a premiumness never reached before by any contact lenses brand and challenged communication space with glasses brands.
FACT
J&J VC switch its budget from ATL to BTL in order to strengthen the partnership with Eye Care Professionals.
CHALLENGE
Create in-store communication materials functional to the store development and able to convey the new ACUVUE brand’s image.
SOLUTION
Ideation and production of premium POP made of plexy, aluminium and back-lighting. The new materials had a premiumness never reached before by any contact lenses brand and challenged communication space with glasses brands.
