WORKS
POP & SALES TOOLS
FACT
Aboca relaunches the Fitomagra brand (leader in Italy in the weight control category) introducing 3 new products playing an active role in the metabolic process (one of them is a medical device).
CHALLENGE
Associate to the new products the synergistic action of nature and science.
SOLUTION
Ideation of the “DNA Tree” concept that visually represents the fusion of science and nature working together thanks to the active naturals ingredients of Fitomagra’s new formulas. Design of the expo, holding products and gadgets.
OUTCOME
Fitomagra Italian market leadership significantly strengthen together with expansion of the brand in foreign countries.
Design and production of Advanced line expo
FACT
Aboca relaunches the Fitomagra brand (leader in Italy in the weight control category) introducing 3 new products playing an active role in the metabolic process (one of them is a medical device).
CHALLENGE
Associate to the new products the synergistic action of nature and science.
SOLUTION
Ideation of the “DNA Tree” concept that visually represents the fusion of science and nature working together thanks to the active naturals ingredients of Fitomagra’s new formulas. Design of the expo, holding products and gadgets.
OUTCOME
Fitomagra Italian market leadership significantly strengthen together with expansion of the brand in foreign countries.
