FACT

Abbott improves the strips for the measurement of glaucoma level in the blood by introducing a new design that simplifies the sample collection

CHALLENGE

Easily communicate to health professionals the innovation, making immediately clear the new measurement mode.

SOLUTION

Design and implementation of an explicative folder that mimics the shape of the strip and the particularity of the pins for measurement, provided with Miniblock to track results.

OUTCOME

The innovation is well accepted by professionals who understand the features of the product and have recommended it to their patients