FACT
Supermax is one of the leading razor blade manufacturing companies, operating in Middle East and East Asia, with a strong competitive price offer.
CHALLENGE
Differentiate the product from private labels in order to match the key trade need to find an alternative to branded products in the disposable razor market.
SOLUTION
3ways designs an ergonomic and curvy razor line inspired by the aquatic world (mermaid and dolphin) and finished with a specific study on colours to meet target desires.
FACT
Supermax is one of the leading razor blade manufacturing companies, operating in Middle East and East Asia, with a strong competitive price offer.
CHALLENGE
Differentiate the product from private labels in order to match the key trade need to find an alternative to branded products in the disposable razor market.
SOLUTION
3ways designs an ergonomic and curvy razor line inspired by the aquatic world (mermaid and dolphin) and finished with a specific study on colours to meet target desires.