FACT

The popular brand Friskies has a wide range of accessories for cats: toiletries, toys, home comfort, coats and much more. Very different products with very different packaging communication.

CHALLENGE

Realization of new packaging system for cat toys, on 3 different platforms: Curiosity, Hunting & Chasing and Socializing.

SOLUTION

3ways creates a new graphic format that immediately identifies the platform, through colour and icon. For each platform we studied a specific visual.