WORKS
PACKAGING
FACT
The new DIY trend, considerably spread through Internet and social networks, has also affected the sphere of cat’s games, thanks to the simplicity of implementation and customization.
CHALLENGE
Creation of a visual platform that identifies the “Do It Yourself” range, highlighting its features: eco-friendly paper to be assembled and customizable.
SOLUTION
3Ways creates the logo and the packaging system of DIY range. The logo is inspired to the DIY world and recalls the products composition. The packaging format recreates the “tailoring” character of the DIY world and presents a different visual according to the toy characteristic.
Packaging for “Do-IT-Yourself” toys
FACT
The new DIY trend, considerably spread through Internet and social networks, has also affected the sphere of cat’s games, thanks to the simplicity of implementation and customization.
CHALLENGE
Creation of a visual platform that identifies the “Do It Yourself” range, highlighting its features: eco-friendly paper to be assembled and customizable.
SOLUTION
3Ways creates the logo and the packaging system of DIY range. The logo is inspired to the DIY world and recalls the products composition. The packaging format recreates the “tailoring” character of the DIY world and presents a different visual according to the toy characteristic.
