WORKS
PACKAGING
FACT
Luisa Spagnoli lands on a new product category, the fragrance, introducing a new SKU’s in its widespread direct points of sales.
CHALLENGE
Create a naming and a packaging design that reflects the brand identity and its heritage throughout the world.
SOLUTION
3ways propose the name of the founder, a woman with a strong character, to express the fragrance essence and put on the pack the founder’s signature, to recreate the intimacy and distinctiveness of the product.
FACT
Luisa Spagnoli lands on a new product category, the fragrance, introducing a new SKU’s in its widespread direct points of sales.
CHALLENGE
Create a naming and a packaging design that reflects the brand identity and its heritage throughout the world.
SOLUTION
3ways propose the name of the founder, a woman with a strong character, to express the fragrance essence and put on the pack the founder’s signature, to recreate the intimacy and distinctiveness of the product.
