WORKS
PACKAGING
FACT
Acti (with its various brand declinations, i.e. Actigrip, Actifed, Actiribex, etc.) is a leading product line in the anti-flu market.
CHALLENGE
Re-launch the Acti line enhancing the umbrella brand platform covering a line of different products, each one with a different purpose.
SOLUTION
Re-organisation of the whole line-up in four different families (flu, cold, cough and throat) coherent in terms of overall look&feel yet clearly differentiated per category and products inside each category.
Reduction of brand declination to the two best known variants with the objective to keep just the ActiGrip brand name in few years.
Re-organizing the line-up
FACT
Acti (with its various brand declinations, i.e. Actigrip, Actifed, Actiribex, etc.) is a leading product line in the anti-flu market.
CHALLENGE
Re-launch the Acti line enhancing the umbrella brand platform covering a line of different products, each one with a different purpose.
SOLUTION
Re-organisation of the whole line-up in four different families (flu, cold, cough and throat) coherent in terms of overall look&feel yet clearly differentiated per category and products inside each category.
Reduction of brand declination to the two best known variants with the objective to keep just the ActiGrip brand name in few years.
