WORKS
PACKAGING
FACT
Daktarin changes its medical status from prescription drugs to OTC keeping its function of anti-microbial and anti-fungal treatment
CHALLENGE
Promote the pharmacist recommendation and the consumer active demand, leveraging on the new visibility on shelf.
SOLUTION
3ways enhances the brand name initial letter and uses it to visualise the healing action of the product on the skin pores (represented with a texture).
Enhancing brand’s recognisability
FACT
Daktarin changes its medical status from prescription drugs to OTC keeping its function of anti-microbial and anti-fungal treatment
CHALLENGE
Promote the pharmacist recommendation and the consumer active demand, leveraging on the new visibility on shelf.
SOLUTION
3ways enhances the brand name initial letter and uses it to visualise the healing action of the product on the skin pores (represented with a texture).
