WORKS
PACKAGING
FACT
Beside classical products based on B vitamins, Be-Total launches a premium range, with additional ingredients (phosphorus, calcium, etc.) to meet specific needs.
CHALLENGE
Restyle the packaging by reinforcing the pharmaceutical equity and by distinguishing the actual offer from the premium range (each product will be different from others, according to the specific benefit and target)
SOLUTION
New packaging concept “Multi-B” that reinforces the visual brand identity, resets the communication hierarchy, diversifies actual offer vs. premium range, characterizes each premium range product
OUTCOME
Silver Medal in the Johnson & Johnson Burke Innovation Award in 2012
New “Multi-B” concept for “White” and “Plus” range
FACT
Beside classical products based on B vitamins, Be-Total launches a premium range, with additional ingredients (phosphorus, calcium, etc.) to meet specific needs.
CHALLENGE
Restyle the packaging by reinforcing the pharmaceutical equity and by distinguishing the actual offer from the premium range (each product will be different from others, according to the specific benefit and target)
SOLUTION
New packaging concept “Multi-B” that reinforces the visual brand identity, resets the communication hierarchy, diversifies actual offer vs. premium range, characterizes each premium range product
OUTCOME
Silver Medal in the Johnson & Johnson Burke Innovation Award in 2012
