WORKS
PACKAGING
FACT
Hill’s launches a complete line of multipacks for its main SKU’s to promote product sales and increase shelf visibility
CHALLENGE
Exploit the multipacks opportunity to enhance communication and positioning of the Science Plan range.
SOLUTION
Definition of a new format of pack communication that focuses on product main claim to enhance product benefit.
Exploiting the multibox format for shelf visibility
FACT
Hill’s launches a complete line of multipacks for its main SKU’s to promote product sales and increase shelf visibility
CHALLENGE
Exploit the multipacks opportunity to enhance communication and positioning of the Science Plan range.
SOLUTION
Definition of a new format of pack communication that focuses on product main claim to enhance product benefit.
