WORKS
PACKAGING
FACT
Colgate define a new process to effectively test new concepts
CHALLENGE
Introduce the new product through a preliminary study of packaging and communication
SOLUTION
Development of various “adcepts”, a new tool to introduce a new product idea that “visualize” the product and its related benefits
Adcepts development for the Oral Care new product testing
FACT
Colgate define a new process to effectively test new concepts
CHALLENGE
Introduce the new product through a preliminary study of packaging and communication
SOLUTION
Development of various “adcepts”, a new tool to introduce a new product idea that “visualize” the product and its related benefits
