FACT
The Nintendo Wii success changes the balance of power in the videogames market and PlayStation needs to revise its trade marketing approach.
CHALLENGE
Identifying new ways to strengthen the image of the brand and its partnership with trade.
SOLUTION
Design and development of a centralized management service for promotional and in-store communications. The service is offered for free to trade and allows PlayStation to ensure uniformity and brand communication control. The service is run entirely in outsourcing via a web-based platform for demanding processing and interchange of files.
OUTCOME
The concreteness of the proposal (creativity ready in 3 days and already approved by PlayStation) and the efficiency of service brings great results that are reflected in numbers: more than 400 mini-projects carried out in a single year.
FACT
The Nintendo Wii success changes the balance of power in the videogames market and PlayStation needs to revise its trade marketing approach.
CHALLENGE
Identifying new ways to strengthen the image of the brand and its partnership with trade.
SOLUTION
Design and development of a centralized management service for promotional and in-store communications. The service is offered for free to trade and allows PlayStation to ensure uniformity and brand communication control. The service is run entirely in outsourcing via a web-based platform for demanding processing and interchange of files.
OUTCOME
The concreteness of the proposal (creativity ready in 3 days and already approved by PlayStation) and the efficiency of service brings great results that are reflected in numbers: more than 400 mini-projects carried out in a single year.