FACT
In order to contrast the Nintendo Wii supremacy, PlayStation launches a new device that allows to simplify the game mode and make it more interactive
CHALLENGE
Enlighten that the new game mode is available for a very large number of gamesEnlighten that the new game mode is available for a very large number of games
SOLUTION
Reconstruction of the actual game scenes in which the player interacts with the rich PlayStation games portfolio. Declination of the campaign in all media and POP materials
OUTCOME
PlayStation regains market leadership thanks to the launch of the Move
FACT
In order to contrast the Nintendo Wii supremacy, PlayStation launches a new device that allows to simplify the game mode and make it more interactive
CHALLENGE
Enlighten that the new game mode is available for a very large number of games
SOLUTION
Reconstruction of the actual game scenes in which the player interacts with the rich PlayStation games portfolio. Declination of the campaign in all media and POP materials
OUTCOME
PlayStation regains market leadership thanks to the launch of the Move