FACT
Be-Total extends its product line with the launch of Be-Total Kids, a supplement of vitamin B and calcium and phosphorus specifically addressed to children.
CHALLENGE
Encourage testing of the new product, by strengthening the link with the world of children and their mums and by increasing the visibility in the point of sale.
SOLUTION
Creation of various co-marketing initiatives with like-minded brands (PlayStation and Smurfs) in order to increase the product visibility even outside the pharmacy channel.
OUTCOME
Be-Total Kids quickly becomes one of the key players in the segment of supplements for kids. Today is one of the main pillars of Be-Total and it’s primarily a bridge between the business of the syrup (typically used in childhood) and the business of products for adults.
FACT
Be-Total extends its product line with the launch of Be-Total Kids, a supplement of vitamin B and calcium and phosphorus specifically addressed to children.
CHALLENGE
Encourage testing of the new product, by strengthening the link with the world of children and their mums and by increasing the visibility in the point of sale.
SOLUTION
Creation of various co-marketing initiatives with like-minded brands (PlayStation and Smurfs) in order to increase the product visibility even outside the pharmacy channel.
OUTCOME
Be-Total Kids quickly becomes one of the key players in the segment of supplements for kids. Today is one of the main pillars of Be-Total and it’s primarily a bridge between the business of the syrup (typically used in childhood) and the business of products for adults.