FACT
Hill’s Pet Nutrition is a “High Reputation Company” for the Vets community with low awareness among Pets owners.
CHALLENGE
Increase brand awareness among the large public leveraging on the leading positioning on the Vets target.
SOLUTION
Ideation of “Season of Prevention” mechanics and communication from 2006 to 2013. The program offers free vet visits to pet owners during April month.
OUTCOME
More than 100k contacts e 20k free visits every year. Winners of the Colgate Worldwide Innovation Award in 2011.
FACT
Hill’s Pet Nutrition is a “High Reputation Company” for the Vets community with low awareness among Pets owners.
CHALLENGE
Increase brand awareness among the large public leveraging on the leading positioning on the Vets target.
SOLUTION
Ideation of “Season of Prevention” mechanics and communication from 2006 to 2013. The program offers free vet visits to pet owners during April month.
OUTCOME
More than 100k contacts e 20k free visits every year.
Winners of the Colgate Worldwide Innovation Award in 2011.