FACT
AMD Picasso laser are much cheaper that key competitors products, but are still a meaningful investment for dentistry in a negative market trend.
CHALLENGE
Convince dentists to invest in the new technology and train their staff in using it.
SOLUTION
Ideation of a multi-subject and multi-target marketing campaign leveraging on end-user health benefits (the new product reduces pain and accelerates healing). The campaign foresee two communication steps, the first targeting the dentist and the second aimed to build traffic towards the clinics that decided to invest in the new technology. The second step was implemented through a web campaign and a dedicated website with the list of the clinics.
FACT
AMD Picasso laser are much cheaper that key competitors products, but are still a meaningful investment for dentistry in a negative market trend.
CHALLENGE
Convince dentists to invest in the new technology and train their staff in using it.
SOLUTION
Ideation of a multi-subject and multi-target marketing campaign leveraging on end-user health benefits (the new product reduces pain and accelerates healing). The campaign foresee two communication steps, the first targeting the dentist and the second aimed to build traffic towards the clinics that decided to invest in the new technology. The second step was implemented through a web campaign and a dedicated website with the list of the clinics.