FACT
Thanks to new materials and design, the new generation of contact lenses are able to significantly reduce users drop out and consequently increase market and brand share. ACUVUE launches new value packs to promote the product upgrade.
CHALLENGE
Introduce the benefits of the new products to current wearers and present the migration opportunity represented by the value packs
SOLUTION
Comparing Economy vs. Business Class communicates the upgrade concept and advantages. Including the visuals in two contact lenses strengthen the category recognition.
FACT
Thanks to new materials and design, the new generation of contact lenses are able to significantly reduce users drop out and consequently increase market and brand share. ACUVUE launches new value packs to promote the product upgrade.
CHALLENGE
Introduce the benefits of the new products to current wearers and present the migration opportunity represented by the value packs
SOLUTION
Comparing Economy vs. Business Class communicates the upgrade concept and advantages. Including the visuals in two contact lenses strengthen the category recognition.