WORKS
GRAPHICS
FACT
Colgate launches worldwide a new Retail Category Management Program to strengthen its leading role in the development of the oral care category.
CHALLENGE
Introduce the strategies identified by the Colgate team in a distinctive yet clear way
SOLUTION
Ideation and graphic development of various category strategies icons able to visually (thus immediately) relate a proposed action to each strategy.
Category icons design
FACT
Colgate launches worldwide a new Retail Category Management Program to strengthen its leading role in the development of the oral care category.
CHALLENGE
Introduce the strategies identified by the Colgate team in a distinctive yet clear way.
SOLUTION
Ideation and graphic development of various category strategies icons able to visually (thus immediately) relate a proposed action to each strategy.
