WORKS
DIGITAL COMMUNICATION
FACT
Payback is the multi-partner loyalty program owned by American Express. It puts together Carrefour, Alitalia, Mediaset Premium, H3G, BNL and many online operators.
CHALLENGE
Emphasize the program benefits to consumers and enhance the customized offers based on defined targets
SOLUTION
3ways develops the newsletter’s editorial plan and the creativity of the DEM, using the elements of Payback identity with both creative and functional purposes, in order to understand and highlight the message and achieving the client's goals.
FACT
Payback is the multi-partner loyalty program owned by American Express. It puts together Carrefour, Alitalia, Mediaset Premium, H3G, BNL and many online operators.
CHALLENGE
Emphasize the program benefits to consumers and enhance the customized offers based on defined targets
SOLUTION
3ways develops the newsletter’s editorial plan and the creativity of the DEM, using the elements of Payback identity with both creative and functional purposes, in order to understand and highlight the message and achieving the client's goals.
