WORKS
DIGITAL COMMUNICATION
FACT
In 2010 IP, SMA, Auchan and Unieuro launch Nectar, the first coalition loyalty program in Italy.
CHALLENGE
Thanks to the new program the IP customer base grows significantly and need to be nourished to support cross and up-selling.
SOLUTION
3ways creates for IP an innovative behaviour-based Campaign Management System allowing the company to support promptly and selectively customer value in each phase of their life-cycle.
OUTCOME
In just three months:500K profiled contacts every 3 months, 40% of active customers among contacts, 1.000K incremental litres every 3 monthsIn just three months:500K profiled contacts every 3 months, 40% of active customers among contacts, 1.000K incremental litres every 3 months
FACT
In 2010 IP, SMA, Auchan and Unieuro launch Nectar, the first coalition loyalty program in Italy.
CHALLENGE
Thanks to the new program the IP customer base grows significantly and need to be nourished to support cross and up-selling.
SOLUTION
3ways creates for IP an innovative behaviour-based Campaign Management System allowing the company to support promptly and selectively customer value in each phase of their life-cycle.
OUTCOME
In just three months:
500K profiled contacts every 3 months, 40% of active customers among contacts, 1.000K incremental litres every 3 months
