WORKS
DIGITAL COMMUNICATION
FACT
The upgrade to American Express premium cards is an opportunity to choose a higher level of service, most prestigious, and so access to more benefits and dedicated services
CHALLENGE
Create a message that stands out in terms of creativity and content, perfectly integrated with the brand identity
SOLUTION
The message tells a world for a few, made up of top-notch facilities that offers a "unique taste” experience. At the same time it reveals the ”speciality” of the chef: the Gold card in a subject and the Platinum card in the other.
FACT
The upgrade to American Express premium cards is an opportunity to choose a higher level of service, most prestigious, and so access to more benefits and dedicated services
CHALLENGE
Create a message that stands out in terms of creativity and content, perfectly integrated with the brand identity
SOLUTION
The message tells a world for a few, made up of top-notch facilities that offers a "unique taste” experience. At the same time it reveals the ”speciality” of the chef: the Gold card in a subject and the Platinum card in the other.
