WEBSITE
Since 2015, we’ve been designing, developing, and setting up trade show booths for the top
contact lens players at Assottica, the leading biennial event entirely dedicated to contactology.
#DigitalActivation #Exhibitions
Assottica
Professional congress
See the category differently. Grow the business confidently.
For the 15th Assottica Congress, Italy’s leading professional event dedicated to contact lenses, we created the naming, logo, and the full visual identity system across all event materials. From digital assets to on-site setup, we built a cohesive experience that delivered one clear message: change is not a risk, it’s a chance.
The goal?
To empower eye care professionals to unlock the untapped potential of the contact lens category. With “Change the View” as the central concept, we invited opticians to step outside their comfort zones, rethink their routines, and embrace a more proactive role. A shift in mindset that drives real growth: more fittings, better patient retention, and greater awareness of how far technology has come.
Change the view. Change the results.