Peroni

Turning user content into brand love
What makes user-generated content so powerful?
It’s real. It builds trust. It shows brand affinity. And most of all, it drives engagement. That’s why we created an instant win contest designed to spark interaction and bring Peroni into the spotlight, one story at a time.

How it works?
Snap. Tag. Win.
1.  Take a photo
2. Mention the brand
3. Get an instant message to see if you’ve won.
Simple. Fun. Effective.
No app, no friction: just real people, real moments, real impact.
We handled it all: from creative and platform development to legal management and a custom-built real-time dashboard accessible by the Peroni team, Rossopomodoro partners, and each participating store.
User engagement meets brand performance.
Cheers to that