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ACUVUE OASYS MAX 1-Day

Exclusive launch

A launch that goes beyond vision
We turned the launch of the new ACUVUE OASYS MAX 1-Day lens into a full-on experience. It all started with an exclusive digital event for eye care professionals: a high-tech, innovation-driven showcase featuring top experts and key opinion leaders. A premium setup for a next-gen product.

Then we hit the road.
A national event tour brought the experience
to life in key Italian cities, turning technology
into connection.

The journey ended where it matters
most: in-store activations, designed
to bring the innovation directly to
consumers, right at the point of sale.
A bold vision, from screen to street.

The journey ended where it matters
most: in-store activations, designed
to bring the innovation directly to
consumers, right at the point of sale.
A bold vision, from screen to street.

ACUVUE OASYS MAX 1-Day

Exclusive launch

Got a challenge in mind? Let’s talk.